Based in Ireland, Kilkea Castle is a luxury resort property owned by the Cashman Family. As the in-house Graphic Design Manager, I was responsible for overseeing all aspects of the castle’s digital and visual marketing. While the property operated in Ireland, I worked closely with the Cashman Family out of their headquarters in Quincy, Massachusetts, ensuring brand consistency and alignment with ownership’s broader vision.

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My role spanned website management, brand collateral, email campaigns, social media content and scheduling, as well as the creation and optimization of paid digital ads across Google and social platforms. I also collaborated cross-functionally with the sales, reservations, and department heads in Ireland to fulfill all marketing needs and support ongoing business objectives.

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From daily promotions to seasonal campaigns and event marketing, I led the creative strategy and execution of all things digital, positioning Kilkea Castle as a standout destination in a competitive luxury hospitality market.