CFES brought me on board to help refine and elevate their brand presence after experiencing challenges with an outside agency. While the agency delivered assets, the messaging and visuals lacked cohesion and failed to align with the company’s services, goals, and overall identity.

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I was brought in to take a more strategic, hands-on approach, one that would unify the brand’s voice, better communicate the technical nature of their work, and support their broader business development efforts. Since then, I’ve worked closely with the team to clarify positioning, streamline messaging, and build marketing materials that reflect both the company’s capabilities and the industries they serve.

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My focus has been on creating clear, consistent, and professional content across web, print, and digital channels, ensuring everything feels connected, purposeful, and aligned with CFES’s long-term vision.